You know your vision. You know your mission. You know your sh*t.
Now, it’s time to own it.
small.
stop playing
.01
STORY LAB
Everything, and I mean everything, begins with your story.
Not just the story of what you do. Or the story that lives rent-free in your head and keeps you playing small. Or the story you think will sell products and services. But the real story.
The story of you.
Through a series of weekly 1:1 Story Lab sessions, Beth will immerse herself in your story—your life, passions, dreams, challenges, mission, and goals.
Using the same framework and tools she used to build a successful law practice, find her purpose, write a bestselling memoir, and create an extraordinary life and business, Beth guides you through a transformative experience that will allow you to take full ownership of your business, branding strategy, trademark portfolio, and marketing plan through the unparalleled power of story-telling.
The most successful entrepreneurs are world-class story-tellers.
But what really separates the good from the extraordinary is the degree of depth, courage, and vulnerability evident in the telling of those stories. What people are craving now is real stories told by real people. That’s why the OYM* Bundle starts with story.
.02
TRADEMARK LAB
This is where most attorneys start with their clients. At the legal part.
The part where the client says “I need a trademark” and the attorney says “I can handle that. I’ll need a $5,000.00 retainer to get started.”
Well, Beth is not your average lawyer, and you are not the average client. You understand that ownership is a state of mind, not just a state of legal significance. But you also know you cannot truly own your business until you literally own every aspect of your business—your branding, trademarks, logo, taglines, and other proprietary assets. You also know that, until you do, you’re playing small.
This is the part where we end that pattern.
In the Trademark Lab, you will build upon your Story Lab work to clarify the trademark and branding strategy for your business and secure your intellectual property portfolio through federal registration.
This step is absolutely essential to owning your business, but it’s also fun! The trademark world can be complex and intimidating, but we believe the process of securing your branding should never be based on smallness, scarcity, or fear of getting there too late or not having your *ish together.
No way. In the Trademark Lab, we celebrate your growth like it’s like a baby shower: we are working together to birth something new and beautiful—a dream business that is a pure reflection of you.
.03
CONTRACTS LAB
The most critical component in actually owning your business is securing your contractual foundation.
This critical piece is the most frequently neglected (or cobbled together) by entrepreneurs, but you will never get a lecture here about the costs or risks. You already know.
Neglecting the legal health of your business is playing small.
In the Contracts Lab, Beth will first perform a 360 degree overview of your business, including your current contracts, contract gaps, terms & conditions, regulatory compliance, company policies & disclaimers, engagement agreements, and other industry-specific legal issues that arise in your business.
We then build a contract bundle customized for your business. Every contract bundle comes with the standard contracts and terms every business needs, along with contracts specifically designed for your industry area and particular risk tolerance.
All our contracts are attorney-drafted and updated.
True ownership is so much more than having your contracts in place.
The mindset comes first. When entrepreneurs procrastinate, avoid, or attempt to wing-it with their contracts, there is a direct impact on their business—not just logistically or financially—but psychologically and energetically. It reflects the lack of an ownership mindset and this—more than anything—stunts the growth of your business. The ownership mindset is foundational.
.03
VOICE LAB
“No one really knows me or my business, and I’m struggling to get my message out there.”
That’s because you are not taking full ownership of your voice.
You have to tell your story. Loudly, clearly, and consistently.
This is our favorite part. The part where we create opportunities for you to get your story out and your voice heard.
The Voice Lab is where ownership not only becomes tangible, but transformational. Clients who fully engage in the Voice Lab and consistently implement their Voice Lab plan, quantum leap themselves and their businesses beyond what they previously thought possible.
Through Beth’s team and her network of business owners, entrepreneurs, podcasters, PR specialists, event organizers, designers, publishers, speaker forums, content creators, and aligned community leaders, the Voice Lab develops a customized, accountability-based plan for getting you into rooms (& zooms) where your story needs to be told and your voice needs to be heard.
The Voice Lab is where you take the microphone and truly own your business as a calling and transformative force in the world.
I used to say “tell your story every chance you get.” Not anymore.
Quantum level transformation does not occur by simply taking the “chances” you “get.” It happens when you consistently show up for the opportunities you create. But the coolest part is watching what happens when clients start stepping into the spaces and places and relationships that were just a dream when we started working together and have become a reality because they created that reality.
Beth has taken everything she knows as a seasoned business and trademark lawyer, creative brand strategist, and best-selling author, and poured it into a one-of-a-kind, proprietary legal solution that blends high-converting brand strategy with your unique story.
By infusing the magic of who you are and what you do into the foundation of your business—including your trademarks, taglines, logo, messaging, website, contracts, terms & conditions, policies, and industry agreements—we harness the two most important components of entrepreneurial success: the strength of your business credibility and the power of your story.
This is what it means to OWN YOUR MAGIC*
Join us for the next live *OWN YOUR MAGIC* Call Tuesday, January 7 @ 2pm EST ***
Join us for the next live *OWN YOUR MAGIC* Call Tuesday, January 7 @ 2pm EST ***
OYM* PRICING
.01
own your story
STORY LAB
What’s Included
1:1 story-telling and brand development sessions to discover, clarify, and birth the story within you that propels your business success
Customized consulting to formalize & clarify your unique brand presence and legitimacy in the current market
Resources for tapping into your authentic story, including curated podcasts, story-telling framework and planning schedule, breathwork / meditation sessions, and expressive modalities tailored to your interests, industry, and dreams
Development of a personalized story-telling framework for branding, marketing, and vocalizing your personal and business brand message
Total value: $3,997.00 — $5,997.00
STORY LAB PRICING OPTIONS
STORY LAB ONLY
Full Story Lab bundle without other services or support:
$3,997-$5,997
$2,997.00
STORY LAB WITH FULL BUNDLE
$3,997-$5,997
FREE
TRADEMARK LAB
.02
own your brand
What’s Included
1:1 brand development sessions with Beth to align your brand story with your desired trademarks, assess market risks and trademark strength, and finalize your trademark portfolio strategy
Preliminary trademark search and analysis of desired marks
Full trademark search
Preparation, filing, and prosecution of up to three marks,* including word marks, slogans, and logos (additional marks available for discounted fees)
IP protection kit, which includes a template cease & desist letter for your business and lifetime access to digital courses addressing common trademark problems, such as sending and responding to cease & desist letters, keeping your IP live, and using social media to protect and advance your IP in the marketplace.
Total value:** $6,997.00 — $7,997.00
TRADEMARK LAB PRICING OPTIONS
TM LAB ONLY
Full Trademark Lab bundle without other services or support:
$6,997-$7,997
$4,449.00
TM LAB WITH FULL PACKAGE
Full Trademark Lab bundle with full OWS* bundle:
$6,997-$7,997
$3,447.00
*Does not include prosecution of substantive denials or appeals. Denials, appeals, and other IP services available at a discounted hourly rate based on service needed. All trademark services provided by Beth Stanfield, PLLC d/b/a “Liona Law”. Terms & Conditions apply. **Based on average TM prosecution process
CONTRACTS LAB
.03
own your business
CONTRACTS LAB PRICING OPTIONS
What’s Included
360 degree review of your contractual legal foundation, including your current contracts, terms & conditions, policies, waivers, engagement agreements, and industry documents
Build out customized contracts bundle tailored to your business and needs
Each customized bundle includes website terms & conditions, business policies, client engagement agreement, and consultant agreement, along with specific contracts customized to your needs and industry area
Instruction on how to complete, maintain, interpret, and update your contracts
Lifetime access to digital courses addressing common contract issues, such as contract negotiation, pitching, and contract dos and don’ts
Total value:* $5,997.00 — $6,997.00
CONTRACTS LAB ONLY
Full Contracts Lab bundle without other services or support:
$5,997-$6,997
$3,997.00
CONTRACTS LAB W/ FULL BUNDLE
Full Contracts Lab bundle with full OWS* package:
$5,997-$6,997
$2,997.00
*Based on average billable hour invoice for 360 degree contracts review and implementation
VOICE LAB
.04
own your voice
What’s Included
Guest spot recording on the BREAKING GOOD podcast, with promotion, video & audio assets, and B-roll
Customized Voice Lab plan to get you in the right rooms (and zooms) and create high-converting opportunities for telling your story and reaching your target audience
1:1 sessions to identify and release limiting beliefs keeping your small, stuck, and silent and provide guidance and accountability in implementing your Voice Lab plan
Training on pitching for podcasts, events, speaking gigs, publishers, and TV & news media based on your Voice Lab plan
Pitch templates corresponding with your Voice Lab plan
Resources for tapping into your authentic voice, including curated podcasts, breathwork / meditation sessions, and expressive modalities tailored to your interests, gifts, and personality
Total value: $4,997.00 — $5,997.00
VOICE LAB PRICING OPTIONS
VOICE LAB ONLY
Full Voice Lab bundle without other services or support:
$4,997-$5,997
2,997.00
VOICE LAB WITH FULL PACKAGE
$4,997-$5,997
$497
PRICING COMPARISON
A LA CARTE PURCHASE
$26,988
$14,440.00
FULL *OWM PACKAGE
$26,988
$6,940.00
YOU ARE READY full ownership starts here
yes, i’m so ready
sign me up now
i know i need this
but i have questions
