own your story .
own your story .
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STORY LAB
Everything, and I mean everything, begins with your story.
Not just the story of what you do. Or the story that lives rent-free in your head and keeps you playing small. Or the story you think will sell products and services. But the real story.
The story of you.
Through a series of weekly 1:1 Story Lab sessions, Beth will immerse herself in your story—your life, passions, dreams, challenges, mission, and goals.
Using the same framework and tools she used to build a successful law practice, write a bestselling memoir, and create an extraordinary life and business, Beth guides you through a transformative experience that will allow you to take full ownership of your business, branding strategy, trademark portfolio, and marketing plan through the unparalleled power of story-telling.
The most successful entrepreneurs are world-class story-tellers.
But what really separates the good from the extraordinary is the degree of depth, courage, and vulnerability evident in the telling of those stories. What people are craving now is real stories told by real people. That’s why the OYM* Bundle starts with story.
Beth has taken everything she knows as a seasoned business and trademark lawyer, creative brand strategist, and best-selling author, and poured it into a one-of-a-kind, proprietary legal solution that blends high-converting brand strategy with your unique story.
By infusing the magic of who you are and what you do into the foundation of your business—including your trademarks, taglines, logo, messaging, website, contracts, terms & conditions, policies, and industry agreements—we harness the two most important components of entrepreneurial success: the strength of your business credibility and the power of your story.
This is what it means to OWN YOUR MAGIC*
the era of playing small is over