own your trademark . own your brand .
own your trademark . own your brand .
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TRADEMARK LAB
This is where most attorneys start with their clients. At the legal part.
The part where the client says “I need a trademark” and the attorney says “I can handle that. I’ll need a $5,000.00 retainer to get started.”
Well, Beth is not your average lawyer, and you are not the average client. You understand that ownership is a state of mind, not just a state of legal significance. But you also know you cannot truly own your business until you literally own every aspect of your business—your branding, trademarks, logo, taglines, and other proprietary assets. You also know that, until you do, you’re playing small.
This is the part where we end that pattern.
In the Trademark Lab, you will build upon your Story Lab work to clarify the trademark and branding strategy for your business and secure your intellectual property portfolio through federal registration.
This step is absolutely essential to owning your business, but it’s also fun! The trademark world can be complex and intimidating, but we believe the process of securing your branding should never be based on smallness, scarcity, or fear of getting there too late or not having your *ish together.
No way. In the Trademark Lab, we celebrate your growth like it’s like a baby shower: we are working together to birth something new and beautiful—a dream business that is a pure reflection of you.
Beth has taken everything she knows as a seasoned business and trademark lawyer, creative brand strategist, and best-selling author, and poured it into a one-of-a-kind, proprietary legal solution that blends high-converting brand strategy with your unique story.
By infusing the magic of who you are and what you do into the foundation of your business—including your trademarks, taglines, logo, messaging, website, contracts, terms & conditions, policies, and industry agreements—we harness the two most important components of entrepreneurial success: the strength of your business credibility and the power of your story.
This is what it means to OWN YOUR MAGIC*
the era of playing small is over
